Durvet Naturals shampoo products are plant based and contain no soap or detergents. The products are comprised of botanical formulas and are gentle, non-stripping and non-toxic. Naturals Whiten & Brighten Shampoo is a special blend for white and light coats. The finest ingredients found in nature will enhance white and light coats without stripping natural oils. No bluing or bleach is used. It is deep cleansing with a rich natural lather that cleans, conditions, and leaves a fresh, pleasant scent. This shampoo is non-stripping and will protect the natural, moisturizing oils in your pet’s skin. Naturals Whiten & Brighten Shampoo promotes healthy skin and leaves the coat with soft and silky sheen. May be used with topical or ingested flea and tick control products. Use as often as necessary on cats, dogs, ferrets, and rabbits.